Marketing & Growth Manager
Would you like to help build a strong brand and drive commercial growth?
The energy market is changing rapidly. Energy is becoming increasingly strategic for businesses, and topics such as energy prices, flexibility, electrification, renewable energy, and energy data are receiving more and more attention.
At Odot, we help organizations gain control over these issues. As Energy Accountants, we combine energy expertise, data, and technology to support our clients with energy contracts, cost management, optimization, and strategic energy issues.
About Your Role
As Marketing & Growth Manager, you will be responsible for further expanding marketing efforts at Odot.
You will oversee our positioning and brand identity, ensure consistent communication, and develop campaigns that reach relevant companies and decision-makers.
For us, marketing is inextricably linked to sales. You’ll therefore work closely with the Management Team, our Director of Business Development, Business Developers, and Inside Sales Coordinator to turn marketing activities into concrete leads, opportunities, and sales conversations.
You manage HubSpot as our central marketing platform, track campaign results, and use data to continuously improve our approach.
In addition, you’ll help build the visibility of Odot, our experts, and our NCTRL sub-brand in the market through content, events, partnerships, and PR.
What are you going to do?
Marketing & Communications:
- You will monitor and strengthen Odot's positioning, brand identity, and tone of voice.
- You will further develop our marketing and communications strategy and translate it into a concrete marketing plan and initiatives.
- You will manage and optimize our digital communications, including our website, LinkedIn, and email communications.
- You will develop relevant content such as customer case studies, market insights, presentations, brochures, newsletters, and other commercial communication materials.
- You will support Business Development by providing professional sales and marketing materials.
- You will handle communications related to events, partnerships, customer initiatives, and other strategic projects.
- You ensure the consistency and quality of all external communications.
- You will coordinate with external partners as needed in the areas of communications, design, web, photography, video, or other specialized marketing activities.
- You will help organize the communications and activities surrounding Odot's 10th anniversary in 2027.
Lead generation & growth marketing:
- You will develop targeted B2B marketing campaigns that enable us to reach relevant companies and decision-makers.
- To do this, you’ll use content, LinkedIn, email marketing, events, partnerships, and other relevant channels, among other things.
- You will collaborate with Business Development on specific target audiences, industries, and commercial priorities.
- You will further expand account-based marketing (ABM) for selected strategic accounts and key sectors.
- You will develop targeted messages and campaigns for various decision-makers within these organizations.
- You experiment with new campaigns and channels and scale up initiatives when they yield results.
HubSpot, MQL, and Sales Integration:
- You will manage HubSpot and ensure that the platform is used to its full potential for marketing communications, campaigns, automation, lead nurturing, and reporting.
- Together with Business Development, you will determine the criteria for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).
- You will set up lead scoring, nurturing, and the sales handoff so that marketing leads can systematically develop into concrete sales opportunities.
- Together with Inside Sales, you ensure that leads are followed up on in a timely and accurate manner.
- You analyze where leads come from, how they move through the funnel, and which marketing activities effectively contribute to business results.
Marketing Performance
- You define and monitor the key marketing KPIs.
- Among other things, you'll track reach, engagement, website traffic, leads, MQLs, SQLs, conversion, and contribution to the sales pipeline.
- You report on the results of marketing campaigns in a clear and organized manner.
- You use these insights to continuously refine campaigns, content, and channels.
- You make marketing increasingly measurable and results-oriented, without losing sight of brand-building and long-term positioning.
PR & thought leadership:
- You will continue to build Odot's visibility as an energy expert.
- You identify relevant topics on which Odot can offer a substantive position or expertise.
- Together with our Energy Experts, management, and other colleagues, you will develop content on current developments in the energy market.
- You maintain contacts with relevant journalists, trade publications, and other media partners, or collaborate with specialized PR partners for this purpose.
- You proactively create opportunities for interviews, opinion pieces, market commentary, and other media coverage.
- You will support the CEO and other Odot experts in their thought leadership efforts and ensure a consistent and professional external image.
Your Profile
We're looking for someone who can combine creativity with commercial and analytical skills.
You think about how Odot should position itself in the market, but what really energizes you is turning ideas into concrete campaigns, content, and results.
You don't need to be an energy expert when you start with us. You do, however, need to be curious and have enough interest in our clients and the market to quickly understand complex topics and translate them into clear communication.
We're looking for someone who:
- Experience in B2B marketing, communications, growth marketing, or a similar role;
- Is capable of both strategic thinking and hands-on execution;
- Communicates effectively and can translate complex content into clear and engaging messages;
- Has a business acumen and understands that marketing must ultimately support business growth;
- Has experience with digital marketing, content marketing, LinkedIn, and email campaigns;
- Has a good understanding of CRM and marketing automation platforms; experience with HubSpot is a major asset;
- Is interested in lead generation, marketing funnels, lead scoring, and lead nurturing;
- Can interpret data and enjoys making marketing activities measurable;
- Can organize projects independently and manage multiple initiatives at the same time;
- Collaborates easily with Sales, subject matter experts, management, and external partners;
- Is proactive and comes up with new ideas and opportunities on their own;
- Has an eye for quality, detail, and a consistent brand image.
You speak and write Dutch fluently and can communicate professionally in French and English.
Why Odot?
Odot is not a traditional energy consultant.
We are building an organization that brings together energy expertise, data, and technology. Through NCTRL, we are simultaneously developing our own digital energy platform and continuing to build scalable services for SMEs and large enterprises.
For marketing, that means there's still a lot of work to be done.
You'll get:
- Responsibility for marketing within a growing organization with a scale-up mindset;
- A great deal of freedom to further shape the marketing strategy;
- Direct contact with the CEO, the NCTRL Director, Business Development, and our Energy Experts;
- The opportunity to help build both Odot and NCTRL;
- Access to valuable expertise and market information that can be used to develop compelling content;
- The ability to link marketing much more closely to lead generation and commercial growth;
- A space to test ideas, campaigns, and channels;
- Opportunities for career advancement as Odot and NCTRL continue to grow.
What do we offer?
At Odot, you'll join a dynamic scale-up, supported by our shareholder BDO, where initiative and responsibility are highly valued.
We offer:
- A permanent contract of indefinite duration;
- Working on a freelance basis may be possible;
- An attractive compensation package tailored to your experience;
- Company car available;
- A flexible package of fringe benefits;
- 32 vacation days for a 40-hour workweek;
- Option to work from home;
- A modern office on the outskirts of Antwerp and a satellite office for the sales team in the Aalst–Ghent region;
- Training and guidance to help you further develop your expertise;
- Regular team activities and annual team-building events;
- Real opportunities for career advancement as Odot and NCTRL continue to grow.
Interested?
Do you want to not only create communications, but also help determine how Odot positions itself in the market, reaches new customers, and continues to grow?
Then we'd love to meet you.
Apply for the position of Marketing & Growth Manager and help shape the next phase of growth for Odot and NCTRL.